TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would necessitate to revamp a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little ordinary. He knows his traditional recipe is tasty , but he's yearning something more. He wants to make a statement in a world of patties . That's wher